TEXT3
“There is on and only one social responsibility of business,” wrote Milton Friedman, a Nobel prize-winning economist, “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Friedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders’ money, things may not be absolutely clear-cut. New research suggests that CSR may create monetary value for companies-at least when they are prosecuted for corruption.
The largest firms in America and Britain together spend more than $15 billion a year on CSR, according to an estimate by EPG, a consulting firm. This could add value to their businesses in three ways. First, consumers may take CSR spending as a “signal” that a company’s products are of high quality. Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes it helps. And third, through a more diffuse “halo effect,” whereby its good deeds earn it greater consideration from consumers and others.
Previous studies on CSR have had trouble differentiating these effects because consumers can be affected by all three. Al recent study attempts to separate them by looking at bribery prosecutions under America’s Foreign Corrupt Practices Act (FCPA). It argues that since prosecutors do not consume a company’s products as part of their investigations, they could be influenced only by the halo effect.
The study found that, among prosecuted firms, those with the most comprehensive CSR programmes tended to get more lenient penalties,. Their analysis ruled out the possibility that it was firm’s political influence, rather than their CSR stand, that accounted for the leniency: Companies that contributed more to political campaigns did not receive lower fines.
In all, the study concludes that whereas prosecutors should only evaluate a case based on its merits, they do seem to be influenced by a company’s record in CSR. “We estimate that either eliminating a substantial labour-rights concern , such as child labour, or increasing corporate giving byabout20% results in fines that generally are 40% lower than the typical punishment for bribing foreign officials”, says one researcher.
Researchers admit that their study does not answer the question of how much businesses ought to spend on CSR. Nor does it reveal how much companies are banking on the halo effect, rather than the other possible benefits, when they decide their do-gooding policies. But at least they have demonstrated that when companies get into trouble with the law, evidence of good character can win them less costly punishment.
31.The author views Milton Friedman’s statement about CSR with
[A]tolerance.
[B]skepticism.
[C]uncertainty.
[D]approval.
32.According to Paragraph 2,CSR helps a company by
[A]winning trust from consumers.
[B]guarding it against malpractices.
[C]protecting it from being defamed.
[D]raising the quality of its products.
33. The expression “more lenient ”(line 2,para.4)is closest in meaning to
[A]more effective
[B]less controversial
[C]less severe
[D]more lasting
34. When prosecutors evaluate a case, a company’s CSR regard
[A]has an impact on their decision
[B]comes across as reliable evidence
[C]increases the chance of being penalized
[D]constitutes part of the investigation
35.Which of the following is true of CSR, according to the last paragraph?
[A] Its negative effects on businesses are often overlooked.
[B] The necessary amount of companies’ spending on it is unknown.
[C] Companies’ financial capacity for it has been overestimated.
[D] It has brought much benefit to the banking industry.
31.答案 B Skepticism
解析：作者观点态度题。题干问的是作者对有关CSR方面Milton Friedman的说法是什么态度。根据大写Milton Friedman这个人定位到定位到首段首句。注意题干问的是作者的看法，因此定位到后一句but转折处。转折处的主题句式“things may not absolutely clear-cut”，作者持的是否定态度，选择答案B。C选项是作者态度不明确，不能选择。
32.答案 A winning trust from consumers
解析：根据题干找到第二段.根据第二段内容,CSR could add value to their business in three ways. 从而定位下面三点。First后面出现了high quality，但是它是在从句中，从句修饰"signal",而本句谓语动词是take，与D中 raising 并不是同义词，故排除。Second,和third 都与消费者购买心态有关，和A选项 winning trust from consumers 相对应。而B，C选项的malpractices和defamed在原文中并未出现，且没有同义词，故排除。
33.答案 C less severe
解析：根据题干找到第四段对应处。可见题干的 more lenient 是作为修饰 penalties(惩罚) 的，故推测本句在讨论 CSR 和 penalties 有什么联系。而本段与惩罚相关的词只有最后一个词 fines(罚金)，修饰它的形容词是lower, 故可推测 more lenient 与降低惩罚有关，只有C选项满足。
34.答案A has an impact on their decision
解析：题干中问的是 CSR record 与 prosecutors evaluate a case 的关系，根据题干内容到对应点：第五段第一句。本句说，...they do seem to be influenced by a company's recore in CSR.这里的 be influenced 与A选项 has an impact 对应，故选A. 而B选项中的 reliable evidence, C 选项中的 the chance of being penalized 在原文中没有体现。D选项中的 investigation 与题干中的 When prosecutors evaluate a case 明显对应不上，故不予考虑。
35.答案B The necessary amount of companies’ spending on it is unknown
解析：该题是一道判断题，题干问的是有关CSR哪个是对的。先根据CSR回到最后一段，定位到末段首句。首句提到“研究人员承认到其研究没有回答如下问题：公司应该在CSR方面花费多少钱”。选项B的意思是公司在其方面的花费是未知的，属于原文的同义替换。
Text4
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future”, the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper — printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print away. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Joah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way.” Fighting out a way to accelerate that transition would make sense of them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti would raise pricesand make it into more of a legacy product.”
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,”Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.”In other words, if you’re going to make a print product ,make it for the people who are already obsessed with it. Which way be what the Times is doing already. Getting the print edition seven days a week costs $500 a year — more than twice as much as a digital-only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,”Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive. ”
36.The New York Times is considering ending its print edition partly due to
[A]the pressure from its investors.
[B]the complaints from its readers.
[C]the high cost of operation.
[D]the increasing online ad sales.
37. Peretti suggests that, in face of the present situation, the Times should
[A]make strategic adjustments
[B]end the print edition for good.
[C]seek new sources of readership.
[D]aim for efficient management.
38. It can be inferred form Paragraphs 5 and 6 that a “legacy product”
[A]will have the cost of printing reduced.
[B]is meant for the most loyal customers.
[C]helps restore the glory of former times.
[D]expands the popularity of the paper.
39. Peretti believes that, in a changing world,
[A]traditional luxuries can stay unaffected.
[B]aggressiveness better meets challenges.
[C]cautiousness facilitates problem-solving.
[D]legacy businesses are becoming outdated.
40. Which of the following would be the best title of the text?
[A]Make Your Print Newspaper a Luxury Good.
[B]Keep Your Newspapers Forever in Fashion.
[C]Cherish the Newspaper Still in Your Hand.
[D]Shift to Online Newspapers All at Once.
36.答案 C the high cost of operation
解析：因果细节题，问的是纽约时报考虑停止纸质版新闻印刷出版的原因是什么。文章首段首句即是此内容的同义表达，二段解释具体原因，二段二句内容 The infrastructure isn't just expensive; it's excessive at a time when online-only competitors don't have the same set of financial constraints.意思是维持纸质印刷的基础设施建设不仅仅是贵，是相当贵， 而他们的竞争对手却没有这样的经济上的限制。
37.答案 A make strategic adjustments
解析：细节题，问的是面对目前的形势，Peretti建议时代杂志怎么做，根据关键词Peretti回文定位至第四段，首句内容是Peretti说时代杂志不该浪费时间去想着如何停止纸质印刷，而应该找到一种正确的方法去解决这件事。接着二句往后在具体说明该如何正确解决目前的问题。由此推出答案是A 做出策略上的调整。
38.答案 B is meant for the most loyal customers
解析：推断题与词汇题的结合，要根据上下文来做出选择。首先定位在第五段最后一句：I would raise prices and make it into more of a legacy product. 不仅要提高价格还要将它变为一种可以传承的产物。单单这一句不足以做出选择。需要继续往下看在第六段中有没有对于这个词的解释之类的。第六段开头提到了他认为most consumer 依旧坚持去相信他们认为好的东西，喜欢的，相信的东西。如果可以每年增加一些比例，那么依旧是可以创收的。长篇大段的叙述可以让大家明白这个词一定跟consumer有关。最为关键的是：紧接着出现了 inother world， 重述上文，不过却简洁的总结了前文。如果我们要做这些print product， 那就选择那些已经痴迷于他们的人吧。(那么对于他们来讲就是一件可以传承的东西了，以前喜欢，会依旧喜欢下去)。所以这句为做题的关键，对应同义替换，选择B。
A选项中的降低成本没有在文中相应位置涉及到。 C重建以往的关荣，与消费者关系不大 D扩大受欢迎程度，范围过大。
39.答案B aggressiveness better meets challenges
解析：观点态度题。偏细节题。定位Peretti在文中的观点，首次出现在第三段 overhead…but rushing to eliminate its print edition would be a mistake.并且一直贯穿于下文。我们首先从选项来看。A 中…can stay unaffected 过于绝对，不选。D 选项中legacy business 不是文中的讨论话题，所以可以直接排除。而C选项中谨慎可以促进问题的解决，在perreti的观点中根本没有体现，相反他建议要有所改变，并且要找对方式，言下之意就是大胆去面对挑战。所以最终确定是B。
40.答案A Make Your Print Newspaper a Luxury Good
解析：主旨题。出现在最后一道题目中，全文共有7段，根据上面的细节题目，大致可以确定本文的中心词为“print newspaper”B，C 两个选项中的newspaper 都属于范围过大，是主旨题的典型错误选项，而D选项中出现的online newspaper 只是文中print newspaper时提到的一个面临的 一个挑战，不足以引领全文，并且all at once, 是“立刻，马上”之意，与原文的观点也有出入，最终确定选A。
Part B
Directions:
In the following article, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of the numbered blank. There are two extra choices, which do not fit in any of the gaps. Mark your answers on ANSWER SHEET 1. (10 points)
[A]Create a new image of yourself
[B]Decide if the time is right
[C]Have confidence in yourself
[D]Understand the context
[E]Work with professionals
[F]Know your goals
[G]Make it efficient
No matter how formal or informa the work environment，the way you present yourself has an impact. This is especially true in first impressions. According to research from Princeton University，people assess your competence，trustworthiness，and likeability in just a tenth of a second，solely based on the way you look.
The difference between today’s workplace and the“dress for success” era is that the range of options is so much broader. Norms have evolved and fragmented. In some settings, red sneakers or dress T-shirts can convey status; in others not so much. Plus, whatever image we present is magnified by social-media services like LinkedIn. Chances are, your headshots are seen much more often now than a decade or two ago. Millennials, it seems, face the paradox of being the least formal generation yet the most conscious of style and personal branding. It can be confusing.
So how do we navigate this? How do we know when to invest in an upgrade? And what’s the best way to pull off one that enhance our goals? Here are some tips;
41.___________________________________________
As an executive coach, I’ve seen image upgrades be particularly helpful during transitions---when looking for a new job, stepping into a new or more public role, or changing work environments. If you’re in a period of change or just feeling stuck and in a rut, now may be a good time. If you’re not sure, ask for honest feedback from trusted friends, colleagues and professionals. Look for cues about how others perceive you.Maybe there’s no need for an upgrade and that’s OK.
42.___________________________________________
Get clear on what impact you’re hoping to have. Are you looking to refresh your image or pivot it? For one person, the goal may be to be taken more seriously and enhance their professional image. For another, it may be to be perceived as more approachable, or more modern and stylish. For someone moving from finance to advertising, maybe they want to look more“SoHo”.(It’s OK to use characterizations like that.)
43.___________________________________________
Look at your work environment like an anthropologist. What are the norms of your environment? What converys status? Who are your most important audiences? How do the people you respect and look up to present themselves? The better you understand the cultural context, the more control you can have over your impact.
44.___________________________________________
Enlist the support of professionals and share with them your goals and context. Hire a personal stylist, or use the free styling service of a store like J.Crew. Try a hair stylist instead of a barber. Work with a professional photographer instead of your spouse or friend. It’s not as expensive as you might think.
45.___________________________________________
The point of a style upgrade isn’t to become more vain or to spend more time passing over what to wear. Instead, use it as an opportunity to reduce decision fatigue. Pick a standard work uniform or a few go-to options. Buy all your clothesonce with a stylist instead of shopping alone, one article of clothing at a time.
41.B Decide if the time is right
解析：此段第一句话主句里面说“在过渡的阶段提升自我形象尤其有用”。第二句和第三、四句分别展开说明，第二句表明：如果你处在变动的时期或者感觉需要变动，那么可能这可能是一个好的时机。 相反，第三、四句话表示：如果不确定的话，就需要得到别人的反馈了。也许无需提升。故整段的意思是说要先确定是否现在是提升自我形象的正确时机。故答案为C选项。
42.F Know your goals
解析：此段中心句即第一句话，标明“要清楚你想要的结果或影响”。其实就是你想要的目标。紧接着开始解释，提到比如，你是否想要更新你的形象?那么，对于一个人来讲，这个目标可能是要被认真对待或者要加强专业的形象。对于其他人，这个目标可能是要被看作可以触摸到的，或者是现代的，或者是时尚的。对于那些要从金融转到广告的，他们可能得看起来更“SOHO”.所以，整段都在讲目标。而选项F中的”goal”形成复现。故为答案。
43.D Understand the context
解析：复现原则，文章多次重复environment, understand the context 就是要理解你的工作处境。
44.E Work with professionals
解析：复现原则，文章多次重复professional, work with,就是要与专业人士一起工作。
45.G Make it efficient
解析：此段第二句句首出现instead, 故为转折句。所以从此句获得中心内容。该句讲的是“最好是将形象升级用做减少做决定的机会。”紧接着提到“选取一套标准的工作服或几个其他的选择。把衣服一下子都买了，而不是一个人购买，或者一次只买一件”。这些提到的都是要有效率。故选G。
Part C
Translation
Directions:
Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points)
Mental health is our birthright. (46) We don’t have to learn how to be mentally healthy ;it it built into us that our bodies know how to heal a cut or mend a broken bone. Mental health can’t be learned, only reawakened. It is like the immune system of the body, which under stress or through lack of nutrition or exercise can be weakened, but which never leaves us. When we don't understand the value of mental health and we don't know how to gain access to it, mental health will remain hidden from us. (47) Our mental health doesn’t really go anywhere; like the sun behind a cloud, it can be temporarily hidden from view, but it is fully capable of being restored in an instant.
Mental health is the seed that contains self-esteem - confidence in ourselves and an ability to trust in our common sense. It allows us to have perspective on our lives - the ability to not take ourselves too seriously, to laugh at ourselves, to see the bigger picture, and to see that things will work out. It’s a form of innate or unlearned optimism. (48) Mental health allows us to view others with sympathy if they are having troubles ,with kindness if they are in pain,and with unconditional love no matter who they are. Mental health is the source of creativity for soving problems, resolving conflict, making our surroundings more beautiful,managing our home life, or coming up with a creative business idea or invention to make our lives easier. It gives us patience for ourselves and toward others as well as patience while driving,catching a fish,working on our car,or raising a child. It allows us to see the beauty that surrounds us each moment in nature,in culture,in the flow of our daily lives.
(49)Although mental health is the cure-all for living our lives,it is perfectly ordinary as you will see that it has been there to direct you through all your difficult decisions.It has been available even in the most mundane of life situations to show you right from wrong,good from bad,friend from foe.Mental health has commonly been called conscience,instinct,wisdom,common sense,or the inner voice.We think of it simply as a healthy and helpful flow of intelligent thought .(50) As you will come to see ,knowing that mental heath is always available and knowing to trust it allow us to slow down to the moment and live life happily.
46.We don’t have to learn how to be mentally healthy; it is built into us in the same way that our bodies know how to heal a cut or mend a broken bone.
[句子结构]分号连接的两个并列句，第一个并列句主干是 We don’t have to learn ，how引导宾语从句做learn的宾语，第二个并列句主干是it is built into us in the same way，that引导定语从句修饰先行词way，that定语从句中主干是our bodies know，how引导宾语从句做know的宾语。
[参考译文]我们无需刻意去了解学习才能让心理更健康，它正如我们的身体知道怎样让伤口愈合和修复骨折一样，是根植于我们体内的/是我们与生俱来的能力。
47.Our mental health doesn’t really go anywhere; like the sun behind a cloud, it can be temporarily hidden from view, but it is fully capable of being restored in an instant.
[句子结构]分号连接的两个并列句, 第一个并列句主谓结构，很简单，第二个并列句中，like the sun behind a cloud是状语，but 连接两个并列分句，包括短语be hidden from 和be capable of. 涉及被动语态的翻译方法。
[参考译文]我们的心理健康并不是真的消失不见，就像云朵背后的太阳，它也许暂时被遮挡，但是它也可以在瞬间重焕光芒。
48.Mental health allows us to view others with sympathy if they are having troubles, with kindness if they are in pain, and with unconditional love no matter who they are.
[句子结构]句子主干是 Mental health allows us to view others， 三个并列with 引导的介词短语做状语，前两个with引导的状语中各包含一个if引导的条件状从，最后一个with状语中包含一个no matter 引导的让步状语。
[参考译文] 心理健康使我们在他人遇到麻烦时给予同情，在他人痛苦时心存善意，而且无论对方是谁都会给予无条件的关爱。
49.[参考译文]尽管拥有健康的心智是我们生活中的万能药，但它并不稀奇，你会发现在你难以做决定时，它一直在指引着你。
[解析]本题有一个由although引导的让步状语从句，as引导的时间状语从句，以及that引导的宾语从句构成。此处“mental health”若是翻译成心理健康与下文连接，则不符合中文表达习惯，又因mental本身与智力相关，所以将其翻译成“健康的心智”;此外“perfectly ordinary”可以正译，译为“非常普遍”，本译文采取正话反说的方式，译为“并不稀奇”。再次，“difficult decisions”若翻译为困难的决定，不符合中文的表达方式，所以将decision，名词译为动词“做决定”。
50.As you will come to see, knowing that mental health is always available and knowing to trust it allow us slow down to the moment and live life happily.
[参考译文]你会慢慢理解到，健康的心智会一直存在，坚信这一点，此刻我们就可以放慢生活节奏，快乐的生活。
[解析]本题由as 引导的时间状语从句，that引导的宾语从句组成，并且考察代词“it”。“see”在此时了解而不是看到的意思，意思和knowing一致，随意合并翻译;“available”本意“可得到的”，句中意译为“一直存在”。
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