去美国康奈尔大学读书是不错的选择，很多人会选择市场营销专业就读，那么康奈尔大学的市场营销专业到底怎么样呢？跟着出国留学网来看看吧!欢迎阅读。
美国康奈尔大学市场营销专业解析
在出国留学申请大军中，有很大一部分人申请的是金融、会计等商科类专业，然而在商科中，除了会计，金融专业外，还有一个越来越吃香的专业，那就是市场营销。
美国是现代市场营销学的发源地，开设此专业的院校资源是非常丰富的。任意打开一所综合性大学图书馆的图书目录数据库，在市场营销主题下都能找到很多与营销有关的书籍和杂志。美国大学每年编的硕士、博士论文摘要，都有市场营销选项。
Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations. Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.
营销常常要需要经济学分析和行为理论、心理学、社会学、运筹学和其他的问题。
康奈尔营销PHD潜在的研究领域是利用建模和分析消费者行为从而研究市场组织的决策过程。该校老师和学生的从两个不同的角度的营销方式来进行研究：心理、行为取向和定量、实证。
目前攻读市场营销PHD一共有10名学生。
学生和老师多次在乔治亚州立大学、ASU、普度、莫纳什等众多院校发表过论文以及从事相关职业。
Recent marketing dissertations and places of first employment：最近发表的相应的论文
“Essays on Mergers and Acquisitions and Innovation,”Yu Yu, Georgia State University
“Thesis and Essays on Time Varying Consumer Preferences,” Sungho Park, Arizona State University
“The Effect of Novelty on Subsequent Choice and Preferences,” Guergana P. Spassova, Monash University
“Models of Competition in the U.S. Motion Picture Industry,” Anirban Mukherjee, Singapore Management University
“Essays on Pharmaceutical Marketing,”Qiang Liu, Purdue University
“Empirical Modesl for Assessing the Role of Brand Equity in Market Performance and Brand Bundling,”Benjamin Kartono, Nanyang Technical University
“Thesis and Essays on New Product Preannouncements：Firms' Timing Decisions and Prediction of Individual Adoption Behavior,”Meng Su, Peking University
“Essays on Structural Analysis of Retail Competition using Classical and Bayesian Estimation Techniques,” Sriram Venkataraman, Emory University
“Happiness Increases Thoughts and Behavior Reflecting Fairness,”Aparna Labroo, University of Chicago Graduate School of Business
“Role of Reference Points in Consumer Choice and Product Design：Bayesian Methods and Empirical Tests,” Natasha Zhang Foutz, Univesity of Maryland
PhD 申请简要要求：
·Stipend amount：$34,000 津贴是34000美金
·Full tuition waiver 所有费用减免
·Inclusion in the university's health plan at no charge 免费的健康保险
·Degree conferred is a Doctor of Philosophy in the field of Management, granted by Cornell University 学位授予
Application and Supplemental material deadline is December 15, 2015.截止日期是12月15日之前要把所有申请和补充材料送到学校。
To submit a complete application申请清单：
Complete the online application form 完整的在线申请
Submit two letters of recommendation 2封推荐信
Submit a copy of your transcripts from each institution attended 成绩单
GRE - use school code 2098
GMAT - use school code 5811
TOEFL 托福要求：
Writing 20
Listening 15
Reading 20
Speaking 22
The Graduate School requires an overall band score of a 7.0 or higher on the IELTS. 雅思7.0
Please have TOEFL scores sent to the Cornell Graduate School using school code 2098. 送分代码2098